Designing companies that adress real growing market opportunities
We study people's challenges, needs and aspirations in order to identify market opportunities.
Gathering insights, generating and testing solutions
We transform our insights into innovative market solutions. We prototype and test them, validating with real customers.
Making the new companies scalable and profitable
We scale these products into real businesses and setup the structure required to help the company grow.
Being one of the most promising and high growing sectors in LatinAmerica, tourism is still presenting challenges in B2B and B2C services. Through SuperNovalabs experimentation methodologies our team identified critical jobs to be done in this field and is working on building/testing/growing high innovative solutions that address real market needs. If you want to learn more about this venture click here
WHO WE ARE
Chief Technology Officer
10 year experience building startups and internet products. Technical background,product career track Sold his first company to PlayPhone (Silicon Valley Mobileco) Launched PlayPhone operations in Brazil (R$10M revenue firstyear) Moved to the Silicon Valley and acted as PlayPhone’s CTO for 3 years CTO of NetMovies in Brazil Mentor of 3 of brazilian’s top accelerators
Diego Rodriguez Lizcano
Growth Hacking Officer
Founder of Aidi-Labs, a full-service e-commerce consulting company specialized in management and investment of funds for performance. Growth-Hacking Expert,consultant to multiple companies and to government agencies
Customer Development Officer
Customer development expert and experienced advisor and practioner in opportunity identification and how to discovery and get customers. Consultant for public and private organizations (Wayra , Ventures, IT Colombian Ministry, StartUp Weekend Next, etc). Worked with tousands of startups to help them achieve sales and revenue, and worked with Bob Dorf applying customer discovery. Corporate experience in market development for tech solutions in the EMEA region and LATAM.
Champion - Tourism Project
Carolina is an enthusiastic, determined and high speed doer entrepreneur. She's passionated about traveling, living abroad, speaking different languages, and hosting foreign people in Colombia. She definitely get things done. Carolina has international experience in Strategic Management,Business Development and Customer Service in the private and public sector, promoting high impact entrepreneurship.
Tell us your challenge
To generate value together creating innovative products in growing markets
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